About
How I Got Started
Business Administration – Marketing Diploma
George Brown College | Toronto, ON | 2023– ongoing
Project Description and Learning Focus:
The Marketing Diploma program provided me with a strong, practical foundation in both traditional and digital marketing strategies, emphasizing measurable results and professional coordination.
The core of the program was centered on developing integrated marketing campaigns and understanding consumer behavior. Key coursework focused on:
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Digital Strategy: Learning how to build strategic campaigns, utilizing tools like SEO and content development (directly supporting my freelance work).
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Integrated Marketing Communications (IMC): Developing holistic communication plans that ensure consistency across all media touchpoints.
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Data Analytics: Gaining proficiency in analyzing market research and campaign metrics to inform strategic decision-making.
